at the Wayback Machine (archived September 10, 2012) And if you change your mind about participating in the Beta, you can turn it off or back on in Settings,” the company added.Proprietary EULA except for open-source componentsĪpple - iOS 5 - 200+ new features for iPad, iPhone, and iPod Touch. “For example, you could see that Android has estimated that you’re interested in topics like Movies or Outdoors, and you can block any topics if they don’t fit your interests. Those enrolled in the Privacy Sandbox on Android will be able to go into the OS' settings to customize the experience. The news is part of Google’s Privacy Sandbox, a company effort to better protect users' privacy while keeping the company's ad-targeting business model intact. “The Privacy Sandbox Beta provides new APIs that are designed with privacy at the core, and don't use identifiers that can track your activity across apps and websites,” Google said in its announcement.

Google’s system taps on-device processing to determine a few topics you’re interested in based on your browsing history and then feeds them to advertising networks, thus reducing the data collected.

The approach is designed to address how advertisers can use covert forms of tracking, along with the advertising ID on an Android phone, to track what apps and sites you’re visiting. It’s only in beta, but Google’s alternative to mobile app tracking on Android smartphones is now rolling out (Opens in a new window) for a “small percentage” of devices on Android 13.

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